Coral Cross was an online “emergent reality game” developed on behalf of the Hawai’i Department of Health and the CDC. Launched coincidentally with the beginning of the H1N1 outbreak, the game evoked opinions about vaccine priorities from people who typically do not engage in policy dialog. Natron Baxter leveraged components of ARGs, game mechanics, Easter eggs and point systems, and stoked meaningful personal investment in conversations and discoveries.
Hey just sayin': 30% of Coral Cross players engaged 30 or more pages of government-created content relating to pandemic flu vaccine prioritization.
More about Coral Cross can be found here.
